Category: 06. Phare project

Radio spot made for the National Audiovisual Council of Romania (CNA) win Romanian advertising award and are submitted to Cannes.
Although the Internews-led project in Romania recently came to an end, the results are still being felt. The overall purpose of the project was to build the capacity of the National Audiovisual Council of Romania (the Council), involving training, research and study tours.

A professionally designed brochure, with short presentations of each Council member and department, illustrated by photos. This brochure gives a useful and concise presentation of the institution. CNA Brochure Broşura CNA Documente atașate CNA Brochure (1.01 MB) Broşura CNA (1.50 MB)

“Don’t Let Your Child be Educated by TV” A public awareness campaign Research carried out by the National Audiovisual Council of Romania (CNA) into the effect of television on children was worrying. Almost a third of Romanian children have a TV in their own room, many have seen horror films, and they spend more time… Continue reading TV Spots

Regular updates about CNA and its Phare project CNA’s Phare project commissioned 4 Newsletters, all of which can be seen (in English) here. The main purpose of the newsletters was to promote the national surveys, studies and polls that were commissioned by the project, but they also proved to be a useful means of promoting… Continue reading Newsletters

CNA’s Billboard This “outdoor” billboard image was taken from the first of the TV spots and shows a young boy who is watching late night TV while his parents sleep. The slogan in the TV spot was “Sleeping Parents Give Birth to Monsters”. It was not possible to take this image from the actual TV… Continue reading “Outdoor” advertising campaign

4 major pieces of research work CNA’s Phare project commissioned four national surveys — all of which are in English (and Romanian) are are available for download in this section. The purpose of these studies was to give the National Audiovisual Council of Romania a series of useful instruments with which to measure public attitudes… Continue reading Opinion polls, studies & research

A story of a young child who watches too much TV